MUSIC VIDEO

19 12, 2020

Coops-Crimes Against Creation: Visual Ecopoetry

By |December 19th, 2020|Music Video|Comments Off on Coops-Crimes Against Creation: Visual Ecopoetry

Cheung (2020) on Poetry Fondation.org defines ecopoetry as ‘emphasis on drawing connections between human activity—specifically the making of poems—and the environment that produces it, ecopoetics rose out of the late 20th-century awareness of ecology and concerns over environmental disaster’. Though the prefix ‘-eco’ makes ecopoetry’s link to the environment clear, Morse (2012) claims ecopoetry [...]

23 09, 2017

Mainstream Resistance

By |September 23rd, 2017|Music Video|Comments Off on Mainstream Resistance

At the beginning of last year, Beyoncé’s performance of Formation at Super bowl 50 shocked the 111 million strong audience, exploding the preoccupations of the Black Lives Matter (BLM) movement and a newly politicised generation into the mainstream. Surrounded by black women wearing the trademark leather jackets and berets of the Black Panther [...]

10 09, 2017

Fincher and Jonze: From Music Videos to Feature Films

By |September 10th, 2017|Music Video|Comments Off on Fincher and Jonze: From Music Videos to Feature Films

Since the launch of MTV in 1981, music videos have become extremely popular to mainstream audiences. Even though its main purpose is to promote an artist and their music, music videos have also helped launch the careers of up-and-coming filmmakers, who have turned these promotional clips into innovative and experimental short films. Over the [...]

24 06, 2017

The Music Video Phenomenon: Did Video Kill the Radio Star?

By |June 24th, 2017|Music Video|Comments Off on The Music Video Phenomenon: Did Video Kill the Radio Star?

We’ve all seen them. We’ve all heard them. The question is: did we see or hear them first? Much like the chicken and the egg or the phoenix and the flame, this riddle is one that is not so easily solved. Historically, the music video did not emerge until the 1920s and gained prominence [...]

9 02, 2017

FKA Twigs Continues to Turn Heads in 2017 with Collaboration with Nike

By |February 9th, 2017|Music Video|Comments Off on FKA Twigs Continues to Turn Heads in 2017 with Collaboration with Nike

Earlier this year, idiosyncratic Goddess FKA Twig’s partnered with Nike as Creative Director for their debut of the Zonal Strength Tights campaign. ‘When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves.’ Twig’s [...]